"CHANEL Essentials" online school' launch

Everything about the House in one place

As part of the strategy for launching a global learning platform I initiated and developed an online school for all employees

(MY ROLE)

• Designed the program structure and lesson scripts, bringing together in one place all essential information about the House of CHANEL and the products of its three divisions
• Assembled and led a project team (videographer, video editor, designer, digital specialist)
• Bring in top managers as the project's ambassadors and the school's speakers
• Development of a communication strategy and project launch

From Launch to Onboarding standard

New format to the company (interviews with top managers and interactive learning on the platform) became part of onboarding for new employees

• Launched the program on time and within budget
• 90% of the target audience completed the school
• The program was rated 10 out of 10
• The highest launch rate among markets in the region