Leadership program from script to screen
(01)Goals
Rebuilt end-to-end
The company had an existing program that no longer met development needs and required a visual refresh
(My role)
- Revised the program structure and content based on assessment center results and IDP requests
- Set up and led a project team (videographer, video editor, designer, digital specialist)
- Fully redesigned all learning materials
- Introduced a blended learning approach: filmed video lessons and interviews with experienced managers, added e-learning courses, and updated the content of online and offline practice sessions
- Launch a new program for all managers' population
(02)Results
Rebranded, rebuilt, loved
The refreshed program turned a leadership course that had lost relevance into one participants called “the best training ever”, with every single participant becoming a promoter
- Launched the updated program on time and within budget
- Program content now aligned with real development needs identified through assessment centers and IDPs
- NPS 100: every participant became a promoter and called it “The best learning ever”
- Real-life examples. “A new approach, real-life examples from managers’ experience, and a basic summary of the theory”
- Practically useful. “The module was very structured and practically useful. I recommend it to my colleagues, as it helps systematize their approach to leadership”
- Filmed in Netflix style. “This program takes everything into account to develop employee skills. From visuals and videos, professionally filmed in Netflix style, to the way information is presented and quizzes that force students to think and absorb the material faster”
- Applying them in practice. “It’s really cool to hear not just a description of methods that can be easily found on the Internet, but also to hear from colleagues you meet about how they are already applying them in practice”
- Make you think. “Various opinions of successful managers with real-life examples make you think about using one approach or another, rather than always choosing one”
- Well-structured and understandable. “I really enjoyed the topics and how they were presented, with live examples, case studies from real-life processes, and the experiences of top leaders. All the information was well-structured and understandable”