Implementation of the sales skills development strategy and customer relations for the employees of the commercial department.
Learning Strategy
Training
Competence Model
Soft Skills
Development
Blended Learning
Social Learning
Methodology
Problem-Based Learning
Description
The main task I was invited to the company for was related to the development of a client-centric approach, the implementation of practical skill practice methods focusing on the development of soft skills, the launch of an annual training program, and a loyalty program for the employees of the commercial department.
Audience
16 managers of Retail & Wholesale
40 retail consultants
120 Whole sale consultants
Goals
Launching the annual program for developing sales skills and customer relationship management
Supplementing the product-oriented approach with a customer-oriented one
Implementing methods for practical skill rehearsals (business cases, role-playing, field support)
Implementing the practice of conducting pre-work & follow up
Building a process for field support and post-training skill development
Result
The first annual training and loyalty program has been launched in a blended learning format with elements of gamification.
Scenarios for skills training have been created in the art of sales, relationship building, and storytelling in client interactions.
Follow-ups and field sessions have been organized to gradually implement the acquired skills into daily work.
85% of the target audience successfully completed the loyalty program, and employees rated their experience in the training as “The best in all their time working at the company.”
